BIOGRAPHY

1969年、茨城県生まれ。武蔵野美術大学（短期大学部デザイン科空間演出デザイン専攻）卒業後、株式会社丹青社に入社。空間デザイナーとして商業施設空間やテーマパークなどの企画設計デザインに携わる。在職中、知人から暗室機材を譲り受けることとなり自宅アパートを暗室にして独学で写真を学ぶ。その後プロの写真家を志す決意をし、5年半で会社を辞め渡米を決める。

ニューヨークにて活躍していた写真家の宮本敬文氏との出会いにより広告カメラマンへの道が開け、師事する。人物撮影を中心としたフォトアシスタントとして様々なフォトグラファーの撮影にも参加して活動中、ワールドワイドで活躍しているStill Life Photographer（ブツ撮りのカメラマン）のKenji Toma氏と出会い師事。本格的に海外の広告写真を学ぶ。

2003年ニューヨークにて独立。Fashion/ファッション、Beauty/ビューティー、Still Life/ブツ撮りを中心として広告や雑誌の撮影を手掛け、SHUN+HIDEKI Duo Photographerとして活動。ニューヨーク、東京、ロンドン、上海のエージェントと契約しワールドワイドで活躍する。同時にフォトレタッチャーの育成を精力的に手掛け、ポストプロダクションカンパニーPANZIAの創設に尽力する。

2009年の初個展をきっかけに（吉田秀樹として）現代美術作家活動も開始する。翌年からDuo Photographer活動からソロ活動へ移行し、独自の世界観をより深く探求する時間を過ごす。

2011年、資生堂の岡本美也子氏の東日本大震災の被災者応援ビューティーフォト撮影プレゼント企画のフォトグラファーとして参加、日本の伝統文化（美術、工芸、行事、舞踊など）関連への参加、作品展や海外アートフェアへの出品参加など、探求活動は写真から離れた分野まで多岐にわたる。また、身近なものの撮影を行い、写真における光と実体と影の世界をデザイン的、空間的な視点を用いてグラフィカルに表現したり、人物、静物、風景などで絵画的雰囲気を彷彿させる写真表現とコンセプチュアルなものごとの捉え方を追求するなど、実験的な作品も意欲的に製作する。

独自の世界観の追求によって改めてStill Life/ブツ撮りの世界で新たな自己の表現を見出す可能性を感じ、再びKenji Toma氏のアシスタントとして一年を過ごすことを決める。

2016年、東京を活動のベースとし、Wマネージメントに所属。2017年、パートナーフォトグラファーの一人として株式会社二ボー／niveauの顧問ビジュアルディレクターに就任。デジタル画像で最終表現をまとめることを前提とした写真撮影/制作を得意とし、絵画的写真表現の研究から生まれた独自の写真表現を駆使し広告写真へと結びつけている。Beauty/ビューティー、Still Life/ブツ撮りを軸とした撮影を主として活動。ポートレイト/Portrait、風景/Landscape、料理/Food等、別ジャンルの撮影にも積極的に活動の幅を広げ、異分野の経験からの視点による化学反応的な表現の着地点を好み、多種多様なジャンルで写真撮影/制作を行う。

Hideki Yoshida was born in 1969 in Ibaraki prefecture, Japan. Yoshida majored in display design at the College of Art and Design of Musashino Art University in Tokyo. After graduation he joined TANSEISHA Co., Ltd. where he
was involved in the areas of food/drink product sales space design as well as numerous other commercial facilities, entertainment facilities and holiday resort design development. During his time as a space designer he inherited darkroom equipment from an acquaintance, which led him to purchase his first ever single-lens reflex camera (NIKON). The apartment he lived in was renovated into a dark room and he became absorbed in his passion for making black and white photographic prints. After five and a half years his passion led him to leaving his job and pursuing his ambition to become a photographer.

In 1996 Yoshida relocated to New York in the US. He dedicated himself to studying photography on his own while making a living as a scenic designer. Through the introduction of a production coordinator he met on the set of an advertising shoot, he was able to get a job as a freelance photographer’s assistant and get his foot in the door to the world of advertising photography. During this time, master of still life photography, KENJI TOMA took him under his wing and enabled Yoshida to study under a mentor. After 3 years, Yoshida considered changing course to contemporary art. However, soon after becoming an independent photographer he was given the opportunity as his first job, to undertake a global advertising campaign for the luxury jewelry brand Di Modolo. Soon after Yoshida’s photos were chosen for the covers of fashion magazines in New York and Spain, which led to signing with a global photographer agency with offices in New York, Tokyo & London. This directed his career/ business to focus on fashion and beauty advertising.

Yoshida formed a work partnership with a colleague from his assistant days who had just become independent a year after. They went by the trade name of Duo Photographer SHUN+HIDEKI. Simultaneously another of Yoshida’s old colleagues, TOMOI was brought in as a photo retoucher and he set up his postproduction company in New York to take on work from all over the world.

In 2009, Yoshida held his first solo exhibit of folding screens made of photographs printed on traditional Japanese paper. A second solo exhibit titled ‘Voyage Through Infinity’ was held in 2010 and became the doorway
for his dream career in contemporary art. The nature of how time, life and space come together as well as the universality of things that are accidental or inevitable were the themes to his ‘Voyage Through Infinity’ series works of art. These works became the axis for his involvement in group exhibitions, art fairs organized by select galleries and being invited to The Special Japanese Tea Ceremony (Kencha Shiki: tea offering to the gods) Mushanokouji Senke art collection in addition to various other special events.

In 2011, the business advertising team in New York was dissolved and Yoshida set out to work instead on his original work that was not limited to any particular genre. He also returned to his roots of space design and using his past experience started work on flower decoration and display design. Photo work covered a wide range including advertising, private clients, portraits that featured Japanese culture(Japanese horseback archery series etc.), academic photography, conceptual still life photography(selection of 100 vegetables, paper play, play with shadow series etc.) .

In 2017, Yoshida moved base camp to Tokyo and oversaw his art photography research group, HIDEKI YOSHIDA ART and PHOTOGRAPHY. Here he deepened his approach to photography as paintings or installations. His goal was the pursuit of expressing a world through installations made of photographs. Working in diverse areas of photography has led Yoshida to consult on, direct and contribute ideas to projects he is involved in.

In 2018, Yoshida who became known for his achievements, unique work and diversity was the unprecedented choice for the position of VMD Display Design Director of Tokyo Midtown Hibiya project. In 2019, he has taken on the position of VMD project leader and continues work as an Artist/Photographer/Director in contemporary art, photography, and space design.

Chanel / Van Cleef & Arpels / Clinique / Helena Rubinstein / Paul & Joe / Shiseido / KOSE / ALBION / Burberry / Mary Quant /L’Oreal / SKII / Max Factor /Boucheron / Neiman Marcus / Bloomingdales / Dooney & Bourke / Mattel / Di Modolo / Mikimoto / Wacoal / Gunze / Crombie / B+AB / Callaway Golf / Aquagirl / Modify / ABAHOUSE / 5351 LES FEMME / ELLE Costumes / THE SUITCOMPANY / ANAYI / WORLD / Platinum Guild International / Park Hyatt Tokyo / The Westin Tokyo / TAKAMI BRIDAL / Isetan Mitsukoshi / Takashimaya / Estnation / KIRIN Tropicana / Haagen-Dazs / Yoshinoya / Victor Music / Konami / TOSHIBA / SHOCHIKU / HISAMITSU / ゆうパック/ 日本タンナーズ協会 / 北海道伊達市 / 函館未来大学 etc.

Vogue / ELLE / ELLE Girl / Marie Claire / Harpers Bazaar / New York Magazine / Bride’s Magazine / TIME OUT / SOMA / Neo2 / Style Monte Carlo / PAP / ZINK / Egg / Push it / FIGARO / SPUR / Pen / Nylon / Surface / Egg / Push it / GLAMAUROUS / eclat / Grazia / Switch / BARFOUT! / UOMO / Leon / Mens non-no / Mens Joker / Takashimaya Salon etc.

Heyden Panettiere / Emma Roberts / 綾瀬はるか / 中谷美紀 / 松任谷由実 / 草刈民代 / 中島朋子 / 田中麗奈 / 川口春奈 / 岸本セシル / 黒田エイミ / 長谷川潤 / 松浦亜弥 / 木村カエラ / 南明奈 / スザンヌ / LINA（MAX） / Liv Moon / 松井秀喜 / 高橋克典 / 田辺誠一 / 成宮寛貴 / 奥田民生 / 松本潤（嵐） / 櫻井翔（嵐）/ KAT-TUN / NEWS / etc.

Tokyo:
東京ミッドタウン日比谷 / Tokyo Midtown Hibiya
ヨックモック / YOKUMOKU

New York:
Royalton New York Hotel (New York)
Ace Hotel / Stumptown Coffee (New York)
Nomo Soho Hotel (New York)
EN Japanese Brasserie (New York)
Sushi Yasuda (New York)

2017 Tokyo ADC Award
“Selection of 100 vegetables, Date-shi(Date City), Hokkaido”
2007 Advertising Magazine Award Grand Prize
“Yoshinoya 100 years Anniversary
+ HIDEKI MATSUI （Former New York Yankees Baseball player）”
1993 Annual of Space Design Japan /1993 Japan Commercial Space Design Award
“Takara-Jima Amusement Park”

2013~2019 permanent Hyakufuku Garden (Kyoto,Japan)
2011 Yufuku Gallery (Tokyo, Japan) 　「Voyage Through Infinity II」
2010 Yufuku Gallery (Tokyo, Japan)　 「Voyage Through Infinity」
2009 Yufuku Gallery (Tokyo, Japan) 　「Photograph Folding Screen」

2019 Musashino Art Univercity(Tokyo, Japan)
2016 Gallery Max New York (New York, NY)
2015 Gallery MC (New York, NY)
2014 Takeo Miki (Former Prime Minister of Japan) memorial hall (Tokyo, Japan)
2014 Tsubaki Shrine (Mie, Japan)
The Special Japanese Tea Ceremony by Mushanokouji Senke　
2013 The Aoyama Spiral Garden (Tokyo, Japan)
2012 Resobox Gallery (Long Island City, NY)
2010 Kodak Photo Salon Gallery (Tokyo, Japan)
2008 Vente Aux Encheres Photographies D’Art (Monaco)
2005 Parco Gallery (Tokyo, Japan)
2005 Take Home a Nude / The New York Academy of Art (New York, NY)

2016 The Art silicon valley, Yufuku Gallery (US)
2016 The Art Stage Singapore, Yufuku Gallery (Singapore)
2015 Art Miami, Yufuku Gallery (US)
2015 The Art Stage Singapore, Yufuku Gallery (Singapore)
2014 Art Miami, Yufuku Gallery (US)
2010 Collect, Yufuku Gallery (UK)

2018 Tokyo Fashion Edge Magazine (Japan)
2011 Commercial Photo Magazine (Japan)
2007 Neo2 Magazine (Spain)
2006 Directors Magazine (Japan)
2005 So-En Magazine (Japan)
2005 Commercial Photo Magazine (Japan)